Media Kit

The Tomas Rivera Policy Institute, a non-profit, Latino research org., estimates that nearly 1.5 million Latino households will buy homes by 2010, but it estimates that another 700,000 Latino families would be able to buy homes.
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if the housing industry offered more programs targeted toward Hispanics such as financial counseling and access to affordable loan products.
  • The Hispanic or Latino population is growing faster than any other ethnic group in the US and has strong buying power.
  • It’s a very dynamic segment, and right now the estimation is over 55 million self-identified Hispanic Latinos, and it’s growing, faster and faster all the time.
  • The 2010 Census showed that the nation grew 9.7% since 2000. The Latino population grew 37% (2000-2009).
  • In 16 states Latino population accounted for more than 60% of the state’s total population growth: CA, CT, IL, IA, LA, MA, MI, NE, NJ, NM, NY, ND, PA, RI, TX, WV.

 

Census Growth 1990-2000

  • Palmdale                     49.40%
  • Phoenix                       33.50%
  • Santa Clarita                23.50%
  • Bakersfield                   29.90%
  • Lancaster                     21.49%

Population            2008         2009__

  • Antelope Valley  476,845    483,998
  • Atlanta              500,638    529,400
  • Miami                419,237    429,888
  • Las Vegas          569,201    566,225
  • Tucson              531,464    537,173

 

POPULATION BY ORIGIN 2009

  1. Palmdale                                     151,346
  • Not Hispanic or Latino          56.49%
  • Hispanic                                      43.51%
  1. Lancaster                                    145,074
  • Not Hispanic or Latino          63.50%
  • Hispanic or Latino                   36.50%